Hi, I'm Jack, and if you asked me 4 years ago, I'd say I was a copywriter.​

 

But in an advertising agency, that goes far beyond grammar. I was the brain behind the storm​, the idea behind the script​, and the man in front of the client.​

 

So today, I'd say I am a creative strategist, writer, and AI consultant.

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Creativity runs in my blood. I grew up in a family of writers, directors, and theater folks, so storytelling was basically dinner table talk. At university, I mixed psychology, visual culture, and English to build a brain that loves both people and ideas.

 

My first job was in my final year of university: A bold pitch to Xperien: “Hire me and my friend — two for the price of one.” It worked. I jumped headfirst into digital ops, running events, launching arts-and-e-waste initiatives, writing copy, and designing wherever I was needed.

 

From there, I levelled up at Live Communications, crafting campaigns for big-name banks, car giants, and beauty brands.

 

Now, at Hustler Marketing, I shape internal strategy and deliver knockout emails for D2C brands in supplements, fashion, and plenty more. Every day’s a chance to tell a smarter story and make people click.